Dec 28, 2011
The bottom line is always at the top of the list when it comes to business finance in marketing. Number crunching is important, and results drive the entire enterprise in an upward or downward direction. Never before has marketing been at such a volatile crossroads as it is now, with the proliferation of social media and SEO strategies that are now the life’s blood of commerce. Gone are the days when a salesperson spent the day on the phone making cold calls and trying to push people into buying some product or service; now, it’s all about inbound marketing, or, marketing that is a natural result of the public’s curiosity and interest in your company.
Sounds great, doesn’t it? But how do you get from a traditional marketing strategy to a successful inbound marketing campaign? It’s all about getting yourself out there so that you can found by the people who are already interested in what you have to offer. For example: a designer of fashion laptop bags wants to be found by people who already run in those circles, as it were. Using Facebook, Google+, SEO, PPC, and other forms of making your products show up when people search, and getting those people to share with other like minded people, is the basis of how this works. Here is an infographic that shows the difference in old school marketing and inbound marketing:
